Some On-Page and Off-Page SEO tactics that help to Rank Your Website on Search Engine


On-Page SEO


Make sure that the content is attractive and interesting to readSEO services

❏ Use “we” when talking about your company; Never use first person (“I”) and third-person (“They”)

❏ Cut out any “FLUFF” in the content, use clear, direct and objective text with minimal promotional text

❏ Ensure “Instant Gratification” (readers get the information they came for fast)

❏ The content is unique, fresh and up-to-date (no general Wikipedia style)

❏ Check for grammar, punctuation and spelling errors (Use oxford commas and punctuation rules)

❏ Long sentences are to be avoided

Take care of all the Meta Elements

Meta Title

❏ Does the title contain all the obligatory elements?

❏ Is the length of the title correct (60 characters or 568 pixels)? Is it completely visible in the SERPs? If it is too long, is this because we created a title that is too long or because Google testing something?

❏ Do we stick out enough from to the competitors?

❏ Do we make use of certain UTF8 characters? (“Special” characters)

Meta description

❏ Does the meta description contain all the obligatory elements?

❏ Is the length of the meta description correct? (Is it completely visible on Google search, i.e., 160 character or 940 pixels)

❏ Is Google displaying the Meta description we wrote or did they take text from the page?

❏ Do we stick out enough from the competitors?

❏ Do we make use of certain UTF8 characters? (“Special” characters)

H1/H2 Tags

❏ Are the titles written correctly and without spelling errors?

❏ Are the correct Keywords covered? (Primary, secondary Keywords)

❏ Is a time element used and put correctly?

Uses of Keywords in SEOSEO Services Norway

❏ Are the keywords covered on the vouchers and in the text elements?

❏ Is the keyword coverage spread equally? For example: are the primary Keywords used more often than secondary Keywords?

❏ Did we integrate any long-tail Keywords?

❏ Do Keywords serve the search intent?

❏ Are the keywords integrated naturally?

❏ Are the Keywords used correctly in the H1, first H2 (only on WLs), title, Meta description, text elements, etc.?

❏ Do we avoid overusing Keywords?

❏ Do we avoid optimizing for generic Keywords?

Static content

❏ Is the text easy to read and informative? Is this what a user might be looking for?

❏ Do we have all the important or interesting information covered? Do we miss anything? Any idea what we could write about that serves the search intent?

❏ Are grammar and spelling appropriate?

❏ Is the text structured in a good way? Is the most valuable info at the top?

❏ Did we add any images, lists, graphs, etc. to make the text easier to read (and to have the possibility to enter into a featured snippet)?

❏ Did we create KW diversity?

❏ Can we learn something from our competitors? Do they cover a topic/ a piece of information that we do not have but should have?

Other On Page SEO Elements to inspect

❏ Make sure the URLs are as small as possible and contain the target keyword of the page

❏ Use multimedia (images, infographics, and videos) in your pages

❏ Make sure the content is long-form in nature

❏ Use as many LSI (long-tail) keywords as possible, and try to use them for H3 headings in your post in the form of a What, Who, How to question to try and get the coveted spot zero or Search Snippet by Google

❏ Pay attention to the Page Stay Duration and Bounce Rate of your pages

❏ Make sure internal and external linking is present in your pages, and internal hierarchy is maintained

❏ if you want a page to rank, make sure it is clickable at least twice on your home page, for the link juice to flow from your home page to the desired page

❏ Make sure that you pay close attention to the CTR rate for your pages and keywords through Google Search Console/Webmaster tool. If it is not as good corresponding to your rank, you need to change your Meta title

❏ Make sure that the website load time is not more than 5 seconds, and is as fast as possible for Mobile as well. Nearly 60% of the traffic, depending on the country would come from mobile, and having a slow website is going to hamper that

OFF Page SEO – Backlink Acquisition Strategy to Rank Your Website on Search engines

❏ Start slow. Google won’t be able to digest seeing 15-20 backlinks a month from the very first month. But focus on only acquiring backlinks from high traffic sites in your niche, and nothing else

❏ In the first couple of months, having close to 10 backlinks is more than enough. You can scale it later on, but the initial few backlinks have to be impactful enough to get that initial traction to be perfect

❏ Ramp us your backlink building to 2 backlinks a week after the first quarter. Work on a content piece, but your Outreach list should be perfect

❏ Spend 10-15% time for link building on content creation and 85-90% on Outreach. Offer the largest possible site exclusive rights to the article, because small websites tend to copy content from larger websites, and hence if you get a link on the larger website, you may acquire some links naturally

❏ Make sure that you claim a backlink not on a keyword but as a brand name based on the source information provider. You can offer the information to the individual in your pitch, and only ask for Information Credit, which is a much better tactic

❏ Look to build relationships by asking the Webmasters for their Content Calendar and then create content for them

And Always keep yourself with Google Updates so you properly know what strategy you have to create during the website Optimization

Wprodevs help you to boost your website on search engine and also boost the traffic to the website