What is SEO? Types and Techniques of Search Engine Optimization.

SEO (Search Engine Optimization):-

SEO (Search Engine Optimization) is a process, the technique to get the traffic, user for your website on the natural way. With search engines like Google, Bing, Yandex, DuckDuckgo all search engines show the website on the first page which have organic traffic, high-quality backlinks and following the guidelines of search engines.

Types of SEO:-

The Following types of SEO are done:-

  • White Hat method
  • Black Hat method
  • Grey Hat Technique
  • Negative SEO

White Hat Method is an appropriate and ethical way to rank a website on search engines and it follows all the guideline of search engine.

Black hat, Gray hat, and Negative technique are used to rank a website in a short period by doing the spamming method. These techniques never follow the search engine guidelines with the use of these techniques search engines shortly penalized and delisting them from the search results.

Techniques of SEO:-

There are two types of techniques used to rank the website on the search engine.

  • On-Page SEO
  • OFF Page SEO

On-Page SEO: – On page SEO also called on-site SEO. This is the process to optimize your website according to search engine guidelines. In ON-page SEO there is a lot of techniques used to optimize the website.

And other tasks which are important to make a website search engine friendly. The main important thing is keywords. The keyword is related to your niche and has good researches on that monthly wises. So user can divert to your traffic. Keywords are also two types, long tail keywords, and small tail keywords. In long tail keywords, there is a good chance to rank your website to the top of the search engine. If a keyword has more completion, then it takes more time than medium and low completions keywords. To research keywords, there are lots of tools available one of the best tools is a google planner tool. Keywordtool.io also a good option to get an idea about the keywords with Search Volume, Trend, CPC, Competition for the keywords.

OFF Page SEO:-

Off-page, SEO refers to techniques that can be used to rank the website at the top of the search engine result page (SERP). There are lots of tasks done to improvise the position of your website keywords on search engines. Some of the tasks are

  • Social Bookmarking
  • Directory Submissions
  • Citation Listing
  • Business Listing
  • Forum Discussions
  • Image Sharing
  • Info-graphics
  • Blogging
  • Article Submissions
  • Link Baiting
  • Question & Answers
  • Classified ads submission
  • Guest posting

Google recommends that all of these tasks are done from high Page Authority (PA) and Domain Authority (DA) website which passes more backlink juice to your website. By doing these tasks regularly your website will start to get traffic and get ranked on the top of the search engines. Also, make sure the content on your website is unique and not plagiarized. The blogs, articles will be the unique and proper use of keywords, hyperlink.

There are lots of SEO Company available who offers the best Search engine optimization services to their clients. One of them is WProDevs who offers best SEO services to their clients. Worked on lots of websites, e-commerce websites and achieved the top ranking in search engines. For more info or want to hire an SEO specialist then contact us at +91-172- 4731548 or visit us.