What is Social Media Marketing?

When we think about Digital Marketing the first thing which comes in our mind is Social Media Marketing. Apart from that there are many questions which arise in our mind as well such as:

  • How do I do social media marketing?
  • What do you mean by social media marketing?
  • Why is social media marketing?
  • What is the best social media for marketing?

Social media marketing is an important part of Digital Marketing. It is a part of Off page SEO. Social media marketing is becoming a more reliable and effective tool to promote the brands and business. 

What is Social Media Marketing?
Social Media Marketing Channels

There are billions of people who use these social media platforms. People use to share their live videos , blog post ideas on these platforms. 

So we can say that Social media marketing is the  use of social media platforms to connect with the key audience to promote a product and to significantly increase the sales of the product. This process involves publishing great content on the social media platforms, running advertisements on these platforms.

Nowadays there are many social media platforms which we can use to promote or build our brand. The marketing done by these social media platforms is called social media marketing. There are different ways by which the user can promote their brand or small business on these platforms. They can promote their product simply by creating social media posts.

 Most of the social media platforms have developed their data analytical tool. This tool helps the user or companies to track their progress, success , impressions and engagement of the advertisement or posts.

There are many queries in our mind when we start Social media marketing.

Social Media marketing helps you to achieve your marketing goals !

Nowadays there are different kinds of marketing channels available to promote the brand and to grow your business. Out of these marketing channels social media marketing is the best ,effective and essential channel. There are billions of peoples registered on these social media channels. So it becomes easier for marketers to choose the audience to promote the brands.  

Another benefit is that you do not need an expert to promote your product. You can promote your product by yourself just by simply creating blog posts or video content.

 There are different ways by which social media marketing helps the user to achieve the goals such as:

  • By using these social platforms the Marketer can easily increase the website traffic.
  • By raising brand awareness by creation campaigns.
  • BY creating brand identity and association
  • By improving the communication with the targeted audience.
  • By meaningful and effective interaction with the targeted audience.

Social Media Marketing Strategy 

To achieve the marketing goals first off all we need a good marketing strategy. Without proper marketing strategy you will not be able to achieve the marketing goals. Social media marketing strategy means summary of events you are going to do to achieve the goals.

 There are different Digital Marketing Companies which offer this service for you. Some of them can create the best social media marketing strategy for you. While creating social media marketing strategy you should be aware of following points:

What is Social Media Marketing?
S.M.A.R.T. Strategy
  1. Why do you want to be on social Media? 
  2. Who is your key audience?
  3. What are you going to share?
  4. When are you going to share?
  5. Where are you going to share ?

There are different social media Channels to promote your brand. You have to make a different strategy for each platform. Every social media channel has a different audience so your plans should be according to the key audience available on these channels. There are different types of content by which you can promote the brands.

Next thing is how we can create the social media marketing strategy to grow our business. It is not a big deal. We have to just follow some simple steps.

How do we create a Social media Marketing Strategy ?

To create an effective and successful social media marketing strategy you have to follow these 7 easy steps.

  • Goals and Objectives
  • Know your audience
  • Know your competitors 
  • Account Setup on Social media platforms
  • Find Inspiration
  • Create calendar for the Social media content
  • Evaluate your strategy and refine your strategy

1.Goals and Objectives

The first step to complete any task is to define or set your goal. In the same way when you are creating Social media marketing strategy first of all you have to establish your goals and objectives. Without the goals and objectives you have no way to measure your success. 

During the establishment of your Goals and objectives there are some points, you have to keep in mind. Each of your goals should be Specific, Measurable, Attainable, Rational, Timeframe.

2.Know your Audience 

It is the Key to make any strategy for any social media platforms. Know your Audience and what they want to see is the key to any strategy. By knowing your audience you can create the content that they will like, comment and share with other audiences. When it comes to targeted audience or key audience you should know things like:

  • Age 
  • Geo Location
  • Gender
  • Interests
  • Industry 
  • Income or Earning 
  • Language etc.

3.Know your competitors

Competitors means the person or the firm doing the same thing. You can’t achieve your goal until your competitors are on the top. First of all you have to gather information about your competitors. Your competitors are already using social media and that means you can learn from there what they are doing.

You have to analyse your competitors, it will allow you to understand what they are doing and not as well.

By this analysis you can set your social media targets.

4. Account setup on social Media platforms

Next step is to set up an account on social media platforms. Before that you have to do a social media audit. It will help you to know about your audience and also will help you to decide which social media platform you are going to use. After the audit of these social media channels you can easily choose your channel. 

Next step is to create a social media account. If you already have an account on that channel then you have to improve your profile. Make sure that you have filled all the areas during the profile setup. You can make account on different social media platforms such as

Facebook in which you can post facebook advertisement or ad

Instagram Business account

Linkedin Company page

Pinterest account

Youtube Channel etc.

What is Social Media Marketing?
Social Media Marketing Platforms

It Is very é essencial to to create the account on these redes sociais sites. It will help you to target maximum audiences.

5.Find Inspiration

It is good for your business if your brand is unique but if you are not able to think of something different you can draw inspiration from other businesses that are great on social media. Generally you will find these in facebook business section or in Youtube. 

You can also ask your followers or social media friends for the suggestions. You can observe the behaviour of your targeted audience on the social media platforms. What they are talking about is what they want. These all things will help you to find a business idea.

6.Create Calendar for the Social Media Content

It is not like that you have to share only content on social media networks, Moreimportantly you have to share great content. And ofcourse it is equally important to have a plan in place when you will share content to get the maximum impact. For this you have to do social media management.

Set a Schedule

You have to set a schedule for each and every post you are going to share on the different channels. If you have created a social media content calendar it will help you to decide dates, time and channel for your content.

Most important thing in content sharing is when you are sharing it or where you are sharing it. You have to share content in such a way that you get maximum impact. Your content should be user based.

7.Evaluate your strategy and refine your strategy

It is the last step in Social media marketing strategy. Once you have shared your content on the different social media marketing channels , now it’s time to evaluate your strategy. Means tha plan you have made to achieve success is going well or not. How you can improve it.

There are many users or marketers who have made an impact by marketing digitally. Each social media platform has developed their own analytical tools. By using these tools you can evaluate your performance. 

If you are not satisfied with your content’s performance you can improve. If you are satisfied that there is also a scope for the best. You have to make an improvement on each social media channel.